Almost All Business Are Making These 5 Marketing Mistakes. You Probably Are Too. This Course Will Teach You How To Overcome Them. Lasting marketing success doesn’t come from implementing magic-bullet techniques or memorizing a set of complicated rules. Success is a natural product of understanding and implementing a few key principles that accurately predict human nature (and behavior). In this course, Monopolize Your Marketplace CEO Rich Harshaw teaches you the 5 most important principles; you’ll hear why they’re almost always violated, and be given dozens of examples of the principles in action. Eliminate these mistakes from your marketing and you’ll be on your way to enduring, profitable success.